We live in times of great innovation and change. C2S Cambridge Computer sees the developments that impact people and industry as largely converged or evolved. We don’t mean naturally evolved like the discovery of a new analgesic in the Amazon basin. We mean technologically evolved like the AI design that gave us flash drives and the deployment of machine instances in the cloud the which are now realising SD-WAN. And converged the way a new drug needs a delivery mechanism or how Facebook was constructed from building blocks like blogs and academic community messaging boundaries. These principles are effective in creative and linguistic strategy development as well technological accomplishments. We prove it!